Stressed Out & Booked Out?

In today’s hustle culture, “busy” isn’t just a feeling—it’s a lifestyle. Nowhere is this more visible than in two thriving industries: vacation stays and pet care. Both have experienced a surge in demand post-pandemic, but this growth has also brought its own challenges. With more Australians owning pets and travelling again, the need for reliable, accessible, and trusted solutions has never been greater.  

The Holiday Dilemma

Meanwhile, holiday rentals and short-term accommodation providers are also facing increased pressure. With international and interstate travel making a strong comeback, the demand for pet-friendly accommodations continues to rise. Travel trends for 2025 indicate a growing desire for more meaningful, sustainable, and personalised experiences. Travellers are eager to bring their pets along—or at the very least, ensure their pets are well looked after in their absence.

Hospitality providers, on the other hand, are increasingly being asked to go the extra mile: accepting pets into their facilities, helping guests find last-minute boarding, or even recommending local pet sitters. These requests, though well-meaning, can stretch hospitality providers thin and impact overall experience.

  

The Pet Care Boom

Australia has one of the highest rates of pet ownership in the world—about 69% of households have a pet, according to Animal Medicines Australia (2022). As our furry, feathered, and scaled companions become integral parts of our families, expectations around their care have evolved.

Pet parents are no longer satisfied with basic, transactional services. They’re seeking flexibility, transparency, and most importantly—trust. Whether it’s daily dog walks, weekend pet sitting, or longer-term stays, people want care that feels like an extension of family.

But with life only getting busier, finding the right care isn’t always easy. Schedules clash, services book out fast, and it’s not just pet parents feeling the pressure—many pet care providers are overwhelmed too. Popular sitters, groomers, walkers, and boarders are often fully booked weeks or even months in advance, leaving families scrambling for last-minute solutions.

How PetBubble Helps

Built on the idea that pet care shouldn’t be complicated—especially when life is already full—PetBubble is a marketplace that connects pet parents with trusted services. From pet-friendly stays to pet sitting, grooming, and boarding, PetBubble offers it all in one place. By connecting pet parent travellers with pet-welcoming stays and local pet care services, PetBubble creates an integrated solution for pet parents.

For time-poor pet parents, PetBubble provides peace of mind with easy booking, profile transparency, and verified businesses. For business operators, it’s a tool they can recommend with confidence—knowing their guests, be that the pet parents or their pets, will be safe and happy, without compromising on quality or comfort.

But PetBubble isn’t just a convenience tool. It’s part of a wider shift toward building a centralised, community-centred trust in pet care. By encouraging local connections and reducing the overwhelming nature of finding care, we’re helping busy people—and busy businesses—breathe a little easier.

Sources

Animal Medicines Australia. (2022). Pets in Australia: A national survey of pets and people. [online] Available at: https://animalmedicinesaustralia.org.au/report.. [Accessed 9 Apr. 2025].
Bruno, A., Davis, K. and Staib, A. (2022) 'The Recovery in the Australian Tourism Industry', Reserve Bank of Australia Bulletin, December. Available at: https://www.rba.gov.au/publica... (Accessed: 9 April 2025).
Harrigan, R. (2024) '2025 Travel Trends for Australians', Travel Marketers, 10 October. Available at: https://www.travelmarketers.com.au/travel... (Accessed: 9 April 2025).
IBISWorld. (2024). Pet Services in Australia: Market Research Report. [online] Available at: https://www.ibisworld.com/au... [Accessed 9 Apr. 2025].
RSPCA Australia. (2023). Annual Statistics and Reports. [online] Available at: https://www.rspca.org.au/abo... [Accessed 9 Apr. 2025].
Tourism Research Australia (2024) 'Tourism forecasts for Australia 2024 to 2029', Tourism Research Australia. Available at: https://www.tra.gov.au/en... (Accessed: 9 April 2025).

Published date: 16th April 2025
Written by Zinzi, with assistance from ChatGPT in editing, refining, and flow