Petfluencers + AI

For a startup like PetBubble, championing pet-friendly travel and accommodation across Australia, building awareness in a meaningful way is key. In today’s digital-first world, few strategies are as effective - or as affordable - as collaborating with pet influencers and pet-focused journo-bloggers.

From golden retrievers road-tripping along the NSW South Coast to bloggers writing heartfelt guides on travelling with reactive dogs staying in luxury hotels, these storytellers shape the way pet parents discover new places to stay, play, and explore. The good news? You can collaborate with them - or become one yourself - even with minimal gear.

And now, thanks to AI-powered tools, planning and producing pet-friendly travel content has never been easier. But while tech can help polish things up, it’s the raw, authentic stories - muddy paws and all - that really connect with fellow pet parents.

  
Why Pet Influencers & Bloggers Are a Perfect Fit for PetBubble

Pet parents trust other pet parents. When an influencer shows their dog curling up by a cabin fire, or a blogger reviews the best off-leash beaches near a PetBubble-listed stay or experience, that appraisal holds real weight.

Partnering with creators helps PetBubble:

• Reach engaged niche audiences
• Build credibility through real stories
• Generate reusable content (e.g. photos, videos, quotes)
   

"User-generated content gets 4x more engagement than branded content on average" (Oberlo, 2024).

This approach feels more community-driven than traditional advertising - which is exactly the kind of experience we all seek.

  
DIY Content Creation for Pet-Friendly Travel

Whether you're a boutique property or a passionate pet parent, you can build brand awareness by creating and sharing your own content.

Beginner Setup

• Smartphone camera
• Natural lighting
• Free apps (InShot, CapCut, Canva)
• Tripod or camera mount
   

Content ideas:

• “Dog’s first beach trip”
• “Checking into a pet-friendly stay”
• “What to pack for a weekend away with my cat”
   

Intermediate Setup

• Entry-level mirrorless camera (e.g. Sony ZV-1, Canon EOS M50)
• Ring light or softbox
• Lapel mic
• Tripod with stabiliser
   

Advanced Setup

• Sony A7 IV or Canon R6 with a fast lens
• Gimbal for motion shots
• Rode Wireless GO microphone
• Professional editing tools (Final Cut Pro, Adobe Premiere Pro)
• NEEWER affordable LED light panels for consistency
   

Pro Tip:

Pets are unpredictable - always film more than you need and keep sessions short and fun.

  
How AI Is Shaping the Future of Pet Influencer Marketing

AI is quickly changing the way we plan, create, personalise and even measure content. But here’s the thing - AI learns from what we’ve already put out into the world. That’s why, for pet-friendly creators and those supporting platforms like PetBubble, there’s never been a better time to stand out by combining smart tools with real, relatable stories.

Smarter Content Planning

AI tools (like ChatGPT) can help creators and brands:

• Generate post ideas (e.g. “Top 5 Pet-Friendly Day Trips from Sydney”)
• Optimise captions, hashtags and SEO for discoverability
• Draft blog outlines and video scripts in minutes
   

 
AI-Powered Editing

New tools can:

• Automatically edit video clips with transitions and subtitles (e.g. Descript, Runway)
• Enhance pet photos using smart filters and lighting adjustments
• Remove background noise or blur distractions from videos
   

Performance Analytics & Optimisation

AI-driven platforms like Later or HypeAuditor help:

• Predict best posting times for engagement
• Identify top-performing content
• Analyse follower behaviour across channels
   

AI-Generated Visual Content (Emerging)

While still evolving, some creators are using AI to:

• Generate placeholder visuals for planning
• Create animated pet travel stories
• Preview content layouts before shooting
    

Pro Tip:

AI won't replace authentic content - but it will help pet creators and startups like PetBubble do more, faster, and with better insight.

 
Repurpose Your Content (The Smart Way)

A single pet-friendly getaway can become:

• An Instagram reel + 3 story posts
• A TikTok mini vlog
• A blog post on PetBubble
• A YouTube short
• A Pinterest pin
• An email to your mailing list
   

Pro Tip:

AI tools can help resize, reformat, and even write captions tailored for each platform - saving hours of work.

In a world where people trust experiences over ads, collaborating with pet-friendly influencers and bloggers is one of the most powerful tools a startup like PetBubble can embrace. These voices help grow brand awareness, build trust, and foster a community of passionate pet parents.

Take care to not just add to the AI slop. Enhance your original content using AI to support content creation as we enter a new era of creativity and technology to help more pets (and their humans) explore the world together.

Sources

Chen, X., Yuan, W., Zhang, Y. and Jin, J., 2024. How and when do social media influencers promote brands? The role of content quality, influencer credibility and follower engagement. Journal of Business Research, [online] 176, p.114400. Available at: https://www.sciencedirect.com/science/article/pii/S0148296324006271 [Accessed 1 Jul. 2025].

Influencer Marketing Hub (2024) Influencer Marketing Benchmark Report 2024. [online] Available at: https://influencermarketinghub.com/influencer-marketing-benchmark-report/ [Accessed 30 June 2025].

Kim, S. and Kim, J., 2022. Rise of Social Media Influencers as a New Marketing Channel: Focusing on the Roles of Psychological Well-Being and Perceived Social Responsibility among Consumers. ResearchGate. Available at: https://www.researchgate.net/publication/358755962_Rise_of_Social_Media_Influencers_as_a_New_Marketing_Channel_Focusing_on_the_Roles_of_Psychological_Well-Being_and_Perceived_Social_Responsibility_among_Consumers [Accessed 1 Jul. 2025].

Lou, C. and Yuan, S., 2022. Influencer marketing: How message value and credibility affect consumer trust of branded content on social media. BMC Public Health, [online] 22, p.338. Available at: https://pmc.ncbi.nlm.nih.gov/articles/PMC8872418/ [Accessed 1 Jul. 2025].

Oberlo (2024) Influencer Marketing Statistics You Need to Know. [online] Available at: https://www.oberlo.com/statistics/top-influencer-marketing-platforms [Accessed 30 June 2025].

Smith, A. (2023) The Rise of Micro-Influencers and What It Means for Brands. Journal of Digital Marketing, 15(3), pp. 45–52.

Zhang, L. (2024) AI and Content Marketing: The Future of Influencer Partnerships. AI Marketing Insights, 9(1), pp. 22–30.

Published 01.07.2025 | PetBubble
Written by Zinzi, with assistance from ChatGPT in editing, refining, and flow